September 12 – 13Greater New Jersey
September 26 – 27Greater Washington, DC
The Ideal-Living Resort & Retirement Expos are the nation’s foremost events for connecting buyers with builders and developers. Whether you’re selling resort, vacation, second home, or a retirement destination, our live events will put you face to face with thousands of affluent baby boomers looking to purchase property. With over 27,000+ moves generated from the Ideal-Living database over the past 18 months, let us help position your development in front of the next wave of buyers. Please contact us at 800-736-0321 or email@example.com.
For Immediate Release November 12, 2015
WADE ADLER, EXECUTIVE DIRECTOR
AMERICAN ASSOCIATION OF RETIREMENT COMMUNITIES
Fleming completes term as chair of American Association of Retirement Communities
HISTORIC CHARLESTON – Kingsport (TN) City Manager Jeff Fleming recently passed the torch as chair of the American Association of Retirement Communities in an annual conference that drew attendees from 13 states, Canada, and the District of Columbia.
This year’s topic, “A Year of Change, Renewal and Re-Imagination” was appropriately held in Historic Charleston, South Carolina. Charleston was dealt a seemingly insurmountable economic blow when the Naval Shipyard’s impending closure was announced in 1993. The Shipyard employed 8,000 at its peak. Mayor Joe Riley used this ‘date with the hangman’ to successfully focus on the city’s uniqueness and authenticity. In the process he became revered for his service and unwavering commitment by the U.S. Conference of Mayors. Today, Charleston is ranked as a top 5 U.S. destination city by international travelers alongside New York, Chicago, Las Vegas and Seattle.
Back in Tennessee, Fleming says his community sought inspiration from Mayor Riley. “When Kingsport faced a similar circumstance in 1994 with the spinoff of Eastman from Kodak, we used Charleston’s example to kick off a positive transformation of our own,” Fleming explained. “One of several strategies we used was the attraction of retirees with higher educational attainment and discretionary income for spending,” he added, “It’s a great supplemental economic development strategy.” He further explained that “residents start as visitors, so it is important to build your brand. It’s been an honor to tell the ‘Kingsport Story’ on a national stage.”
Unlike many other organizations, the AARC is an interdisciplinary group made up of government officials, chambers of commerce, tourism, real estate developers, economic developers, attorneys, economists […]
Of course you nurture your leads! Or, do you?
If you ask most communities’ sales and marketing directors, I’m sure they will tell you they nurture their leads. Maybe it’s sending a newsletter, having a call team follow up, or through sales policies that dictate a lead is touched every so often. But, do these activities result in nurtured leads?
Let’s first talk about the general definition of lead nurturing.
Lead Nurturing is the process of tracking leads and developing relationships at every stage in the sales cycle until they are qualified and sales-ready.
Now, let’s break that down just a bit.
Developing relationships — Most large purchases are made with the brands people feel most comfortable with—especially as buyers become more sophisticated and comfortable with the tools readily available to them. Nurturing is about developing those relationships so your buyers feel comfortable not only with the product they are buying, but the brand they are buying.
Qualified and sales-ready — Many sales executives see nurturing as only the qualification part. With thousands of leads, and only a few sales executives, that’s understandable. However, it’s key to nurture leads, both maintaining and improving the relationship to help the buyer develop a sense of the brand, at least until the lead is ready to buy, and ideally, beyond the point of purchase.
But the most important word in this definition is process. Which leads us to…
The Simple Guide to Lead Nurturing
The true goal of lead nurturing is to bring as many possible qualified buyers to the surface at the lowest possible cost of acquisition. The key to achieving this goal is developing a sales process that’s inclusive of lead nurturing.
Create and communicate sales policies. Then, write them down! Clearly define things like how to distinguish an […]
Morris County, NJ
Greater Washington, DC
Ritz-Carlton Tysons Corner
Greater Greater NY
Hyatt Regency Long Island
Reach, Engage & Sell Affluent Buyers
Vacation & Second Home Markets Heating Up
Reported by Judith She’
In addition to retiree buyers, there is an increasing opportunity for builders/developers that cater to the vacation & second home market segment. Ideal-Living would like to thank one of our strategic partners, Judith She’ (Managing Editor for Bowden’s Market Barometer) for contributing the findings below.
The second home market segment soared above its previous (2006) peak level to an estimated 1.13 million sales last year, the highest since the National Association of Realtors (NAR) began surveying in 2003, and nearly doubling the combined total of the previous two years.
In 2014, the 1.13 million sales represented a remarkable increase of 57.6% over the impressive 2013 activity and accounted for 21% of all transactions for the highest market share ever, and an eight point jump from 13% in 2013.
As financing has loosened, the share of vacation homebuyers paying cash fell to 30% from 38% in 2013. Of buyers financing their purchase with a mortgage, nearly half (48%) of vacation homebuyers financed less than 70% of the purchase price.
A majority (54%) of vacation homebuyers bought a single-family home, but the share of those purchasing a multi-family property grew from 34% in 2013 to 45% last year.
Vacation homebuyers purchased a property that was further away from their primary residence — a median distance of 200 miles compared to 180 miles in 2013.
Forty (40%) percent of vacation home buyers purchased in a beach area, 19%purchased in the country and
17% purchased in the mountains. The South saw the largest share of vacation homebuyers (46%), followed by the West (25%), the Northeast (15%) & the Midwest (14%).
For the full report please visit: bowdensmarketbarometer.com
Real Estate Rebound
Markets go through cycles and the good times are back for the […]
The 2015 New York Expo on Long Island in Melville, NY, on January 10-11 was a a huge success! Here are some images, videos, and quotes from the expo.
“The ideal-Living Long Island Expo this weekend was one of the best we have attended. Not only were we able to speak with several hundred interested couples but we also booked a number of Discovery Tours. GREAT SHOW!”
Corporate Marketing Manager
ICI Homes, FL
“This is the best show we’ve attended in 6 or 7 years —both the quality and quantity were that good! I think it was a great market barometer & St. James Plantation is thrilled to be a participant.”
Dan Kingsbury, VP of Sales
St. James Plantation, Southport, NC
“This was the best show we’ve been to in years…we’re ecstatic!”
Lonnie Kinlaw,VP of Sales & Mktg
The Landings at Skidaway Island, GA
“RPI Media & the ideal-Living platform have been a cornerstone of our marketing efforts over the past 7 years. With their help we’ve been fortunate to become one of the fastest growing communities on the east coast. The first show of the year in New York was one of the best we’ve ever attended.”
Jerry Helms, Director of Sales & Marketing
Brunswick Forest, Wilmington, NC
A walk around the expo:
This Fall we are putting your Discovery Tours tab back on your listing on ideal-LIVING.com.
As an exhibitor using multiple media platforms, your tour offer will be among the first posted. This means that in addition to clicking through to your site, users may also click on a link that will display your offer. We will send a link to this offer for all exhibitors, to attendees, post expo encouraging them to make a reservation. Prospects will enter the dates when they plan to travel and “submit” this for you to confirm. It will be sent to the same place where your email leads are delivered, as an email. This should be the same offer you use at expos (you will be able to adjust pricing).
Thank you for your business and we look forward to seeing you soon at the expo.
Google Changes Raise Questions…
Ideal-LIVING Provides Answers
With Google changing free access to SEO Keyword information, it raises questions about how to effectively project and generate organic content development.
Google move$ entirely to secure searches and raises questions about how to get keyword Data.
This change affects Organic SEO searches on Google exclusively. Yahoo, BING and others still do not do this.
Some people think Google is trying to push more companies into buying adwords by withholding information. Others say Google wants to appear as if they are guarding people’s privacy in the wake of the whole NSA spying scandal, but that is only an educated guess based on the timing of when the change happened.
This change makes it harder to determine which search words people are using to get to the site. At ideal-LIVING, we have a workaround that lets us know what pages they first went to, and that will give us an idea of what they were searching on. For example, a page called “ten-top-apps-for-iphones” would indicate they were searching on almost that exact same phrase. The information is out there, it’s just harder to find.
It’s not so simple to generate traffic anymore, because if you don’t know how to look for your results, you are pretty much flying blind.
We already have implemented a plan here at ideal-LIVING.com, and are creating a longer, more detailed plan to be implemented through the rest of the year.
This will include a check list for any new content posted so we can be as effective as possible at measuring our results, boosting SEO, and keyword ranking.
Ideal-LIVING provides digital marketing services through its suite of tools designed to reach affluent, mature buyers.
*Goodbye, Keyword Data: Google Moves Entirely to Secure Search […]