September 12 – 13Greater New Jersey
September 26 – 27Greater Washington, DC
The Ideal-Living Resort & Retirement Expos are the nation’s foremost events for connecting buyers with builders and developers. Whether you’re selling resort, vacation, second home, or a retirement destination, our live events will put you face to face with thousands of affluent baby boomers looking to purchase property. With over 27,000+ moves generated from the Ideal-Living database over the past 18 months, let us help position your development in front of the next wave of buyers. Please contact us at 800-736-0321 or firstname.lastname@example.org.
For Immediate Release November 12, 2015
WADE ADLER, EXECUTIVE DIRECTOR
AMERICAN ASSOCIATION OF RETIREMENT COMMUNITIES
Fleming completes term as chair of American Association of Retirement Communities
HISTORIC CHARLESTON – Kingsport (TN) City Manager Jeff Fleming recently passed the torch as chair of the American Association of Retirement Communities in an annual conference that drew attendees from 13 states, Canada, and the District of Columbia.
This year’s topic, “A Year of Change, Renewal and Re-Imagination” was appropriately held in Historic Charleston, South Carolina. Charleston was dealt a seemingly insurmountable economic blow when the Naval Shipyard’s impending closure was announced in 1993. The Shipyard employed 8,000 at its peak. Mayor Joe Riley used this ‘date with the hangman’ to successfully focus on the city’s uniqueness and authenticity. In the process he became revered for his service and unwavering commitment by the U.S. Conference of Mayors. Today, Charleston is ranked as a top 5 U.S. destination city by international travelers alongside New York, Chicago, Las Vegas and Seattle.
Back in Tennessee, Fleming says his community sought inspiration from Mayor Riley. “When Kingsport faced a similar circumstance in 1994 with the spinoff of Eastman from Kodak, we used Charleston’s example to kick off a positive transformation of our own,” Fleming explained. “One of several strategies we used was the attraction of retirees with higher educational attainment and discretionary income for spending,” he added, “It’s a great supplemental economic development strategy.” He further explained that “residents start as visitors, so it is important to build your brand. It’s been an honor to tell the ‘Kingsport Story’ on a national stage.”
Unlike many other organizations, the AARC is an interdisciplinary group made up of government officials, chambers of commerce, tourism, real estate developers, economic developers, attorneys, economists […]
Of course you nurture your leads! Or, do you?
If you ask most communities’ sales and marketing directors, I’m sure they will tell you they nurture their leads. Maybe it’s sending a newsletter, having a call team follow up, or through sales policies that dictate a lead is touched every so often. But, do these activities result in nurtured leads?
Let’s first talk about the general definition of lead nurturing.
Lead Nurturing is the process of tracking leads and developing relationships at every stage in the sales cycle until they are qualified and sales-ready.
Now, let’s break that down just a bit.
Developing relationships — Most large purchases are made with the brands people feel most comfortable with—especially as buyers become more sophisticated and comfortable with the tools readily available to them. Nurturing is about developing those relationships so your buyers feel comfortable not only with the product they are buying, but the brand they are buying.
Qualified and sales-ready — Many sales executives see nurturing as only the qualification part. With thousands of leads, and only a few sales executives, that’s understandable. However, it’s key to nurture leads, both maintaining and improving the relationship to help the buyer develop a sense of the brand, at least until the lead is ready to buy, and ideally, beyond the point of purchase.
But the most important word in this definition is process. Which leads us to…
The Simple Guide to Lead Nurturing
The true goal of lead nurturing is to bring as many possible qualified buyers to the surface at the lowest possible cost of acquisition. The key to achieving this goal is developing a sales process that’s inclusive of lead nurturing.
Create and communicate sales policies. Then, write them down! Clearly define things like how to distinguish an […]
This Fall we are putting your Discovery Tours tab back on your listing on ideal-LIVING.com.
As an exhibitor using multiple media platforms, your tour offer will be among the first posted. This means that in addition to clicking through to your site, users may also click on a link that will display your offer. We will send a link to this offer for all exhibitors, to attendees, post expo encouraging them to make a reservation. Prospects will enter the dates when they plan to travel and “submit” this for you to confirm. It will be sent to the same place where your email leads are delivered, as an email. This should be the same offer you use at expos (you will be able to adjust pricing).
Thank you for your business and we look forward to seeing you soon at the expo.