Ideal-LIVING recently matched our records against the USPS “National Change of Address” data in order to determine who in our database has moved over the past 18 months. What we found was staggering.
Almost 26,000 prospects out of ideal-LIVING’s 200,000+ leads database had relocated, and the majority of these buyers were headed to a warmer destination (or at least out-of-state). These numbers clearly show that ideal-LIVING has the ability to locate motivated people who are ready to move, even during the past recession.
The good news… Out of the almost 26,000 that moved approximately 1,000 attended an Ideal-LIVING Expo.
The even better news… You can reach more of these buyers through the ideal-LIVING magazine and ideal-LIVING.com. Many of our subscribers reside outside of Expo markets or can’t make it to an Expo due to other circumstances.
This large percentage of buyers is exposed to communities and builders online through ideal-LIVING.com, as well as through ideal-LIVING Magazine with a subscriber mailing of more than 80,000 quarterly, monthly e-mail updates, and our native media marketing program.
Now is time to position your community in front of the next wave of buyers. Reach ideal-LIVING’s buyers on the move.
Read the Wall Street Journal Article here:
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Older Americans on the Move
Interstate Migration Picks Up, but the Not Among the Younger Demographic
By NEIL SHAH & CONOR DOUGHERTY
Americans are moving again—but it’s middle-age and older people, not 20-somethings, who are increasingly striking out for greener pastures.
More than 7 million Americans moved between states in 2012, the highest number of long-distance moves in four years, according to new data from the Census Bureau’s American Community Survey, its most comprehensive snapshot of U.S. demographic trends. The figure is above a low point of 6.7 million in 2010 but […]