Ideal-LIVING recently matched our records against the USPS “National Change of Address” data in order to determine who in our database has moved over the past 18 months.  What we found was staggering.

Almost 26,000 prospects out of ideal-LIVING‘s 200,000+ leads database had relocated, and the majority of these buyers were headed to a warmer destination (or at least out-of-state). These numbers clearly show that ideal-LIVING has the ability to locate motivated people who are ready to move, even during the past recession.

The good news… Out of the almost 26,000 that moved approximately 1,000 attended an Ideal-LIVING Expo.

The even better news… You can reach more of these buyers through the ideal-LIVING magazine and ideal-LIVING.com. Many of our subscribers reside outside of Expo markets or can’t make it to an Expo due to other circumstances.

This large percentage of buyers is exposed to communities and builders online through ideal-LIVING.com, as well as through ideal-LIVING Magazine with a subscriber mailing of more than 80,000 quarterly, monthly e-mail updates, and our native media marketing program.

Now is time to position your community in front of the next wave of buyers. Reach ideal-LIVING’s buyers on the move.

Read the Wall Street Journal Article here:

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Older Americans on the Move

Interstate Migration Picks Up, but the Not Among the Younger Demographic


Americans are moving again—but it’s middle-age and older people, not 20-somethings, who are increasingly striking out for greener pastures.

More than 7 million Americans moved between states in 2012, the highest number of long-distance moves in four years, according to new data from the Census Bureau’s American Community Survey, its most comprehensive snapshot of U.S. demographic trends. The figure is above a low point of 6.7 million in 2010 but well below the pre-recession pace of nearly 8 million.

Driving the recent increase, in large part, are middle-aged and older Americans. The share of Americans ages 35 to 44 moving between states has risen for two straight years, though they’re still less likely to move than younger people, according to an analysis of Census data by Brookings Institution demographer William Frey. Interstate moving rates for people 65 and older also rose last year. By contrast, rates for younger Americans 18 to 34, while higher than for older Americans, fell.

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Laura Morton for The Wall Street Journal

Tara Farrell and her 5-year-old son, Schuyler, survey their new digs in San Francisco, where they will move in this weekend.

Preliminary data for 2013, based on a separate Census survey, suggests a similar divide: The share of people 35-54 who made either long-distance or local moves between March 2012 and March 2013 rose to 9.9% from 9.5% the prior year. This figure edged down for people 18 to 34, to 20.8% from 21.5%, according to an analysis of the data by Jed Kolko, chief economist at Trulia, a real-estate listings site.

The numbers suggest more middle-aged and older Americans are benefiting from the nation’s tepid economic recovery. Job growth has been steady, if slow, while prices of stocks and real estate—which older people are more likely to own—are on the upswing. Many Americans no longer owe more on their homes than their properties are worth, making it easier to move.

“It’s older adults that are leading the way,” said Mr. Frey, who calls the recent pickup in long-distance moves a “good omen” for the economy.

Tara Farrell and Nate Eastman are among those who have moved. Last month, they arrived in San Francisco from Vermont, after Mr. Eastman, 42 years old, got a job as a salesman at CrowdFlower Inc., which helps companies outsource tasks to workers via the Internet. Ms. Farrell, 37, works from home as a business manager for her family’s three furniture stores in Vermont and New York.

With Mr. Eastman settling in at his new job, Ms. Farrell recently rented out their condominium in Vermont, drove a moving truck to San Francisco with their 5-year-old son and found the San Francisco apartment they will move into this weekend.

“We decided to take a gamble,” Ms. Farrell said.

They’re not alone. More Americans appear to be leaving the Northeast for the West and South again—a trend interrupted by the 2007-09 downturn. The share of Americans living in the West and South who lived in the Northeast a year earlier has risen since 2010, while the share of people living in the Northeast who moved from the West and South has dropped slightly, Census data show.

Retirement-friendly states like Arizona in the West and Florida in the South, which saw heavy inflows before the recession, are again attracting movers. New York and Massachusetts, which experienced a respite from longtime outmigration in recent years, are losing people again.

Florida’s net gain of 109,000 domestic migrants in 2012—the difference between people coming to the state and leaving—was 77% higher than the amount in 2011 and the biggest in seven years, according to an analysis of Census data by Kenneth Johnson, a demographer at the University of New Hampshire.

The bigger picture, though, is that moving is on a decades-long decline.

Between World War II and the 1970s, some 20% of Americans, one in five, moved each year. Since young adults are the most likely movers, overall mobility—including both local and state-to-state moves—has fallen gradually as the population has aged, and was at 14% during the mid-2000s housing bubble, before tanking to a post-recession low of 11.6% in 2011, according to Mr. Kolko’s analysis. According to the early Census data for 2013, overall mobility is now at 11.7%.

For now, the gradually improving economy is encouraging some Americans to make a move.

Sunny Yoon moved to Berkeley, Calif., earlier this year. After working in New York City as a data librarian for Goldman Sachs Group Inc., Ms. Yoon wanted a fresh challenge in the technology sector. In October, she joined San Rafael, Calif.-based Autodesk Inc., a maker of design software. While she is going through “withdrawal” from leaving New York, she is happier now.

“Things kind of fell into place,” she said.

Write to Neil Shah at neil.shah@dowjones.com and Conor Dougherty at conor.dougherty@wsj.com

A version of this article appeared September 28, 2013, on page A3 in the U.S. edition of The Wall Street Journal, with the headline: Older Americans on the Move.