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2016 Fall Expos

September 10-11
Morris County, NJ
Sheraton Parsippany

September 24-25
Greater Washington, DC
Ritz-Carlton Tysons Corner

October 1-2
Greater Greater NY
Hyatt Regency Long Island

 

 

By |September 24th, 2015|Uncategorized|0 Comments

2015 Summer Newsletter

Reach, Engage & Sell Affluent Buyers

Vacation & Second Home Markets Heating Up
Reported by Judith She’

In addition to retiree buyers, there is an increasing opportunity for builders/developers that cater to the vacation & second home market segment.  Ideal-Living would like to thank one of our strategic partners, Judith She’  (Managing Editor for Bowden’s Market Barometer) for contributing the findings below.

The second home market segment soared above its previous (2006) peak level to an estimated 1.13 million sales last year, the highest since the National Association of Realtors (NAR) began surveying in 2003, and nearly doubling the combined total of the previous two years.

In 2014, the 1.13 million sales represented a remarkable increase of 57.6% over the impressive 2013 activity and accounted for 21% of all transactions for the highest market share ever, and an eight point jump from 13% in 2013.
As financing has loosened, the share of vacation homebuyers paying cash fell to 30% from 38% in 2013. Of buyers financing their purchase with a mortgage, nearly half (48%) of vacation homebuyers financed less than 70% of the purchase price.
A majority (54%) of vacation homebuyers bought a single-family home, but the share of those purchasing a multi-family property grew from 34% in 2013 to 45%  last year.
Vacation homebuyers purchased a property that was further away from their primary residence — a median distance of 200 miles compared to 180 miles in 2013.
Forty (40%) percent of vacation home buyers purchased in a beach area, 19%purchased in the country and
17% purchased in the mountains. The South saw the largest share of vacation homebuyers (46%), followed by the West (25%), the Northeast (15%) & the Midwest (14%).

For the full report please visit: bowdensmarketbarometer.com

 Real Estate Rebound

Markets go through cycles and the good times are back for the […]

By |July 13th, 2015|Uncategorized|0 Comments

The 2015 New York Expo

The 2015 New York Expo on Long Island in Melville, NY, on January 10-11 was a a huge success! Here are some images, videos, and quotes from the expo.

“The ideal-Living Long Island Expo this weekend was one of the best we have attended.  Not only were we able to speak with several hundred interested couples but we also booked a number of Discovery Tours. GREAT SHOW!”

Lisa Egle
Corporate Marketing Manager
ICI Homes, FL

“This is the best show we’ve attended in 6 or 7 years —both the quality and quantity were that good! I think it was a great market barometer & St. James Plantation is thrilled to be a participant.”

Dan Kingsbury, VP of Sales
St. James Plantation, Southport, NC

“This was the best show we’ve been to in years…we’re ecstatic!”

Lonnie Kinlaw,VP of Sales & Mktg
The Landings at Skidaway Island, GA

“RPI Media & the ideal-Living platform have been a cornerstone of our marketing efforts over the past 7 years. With their help we’ve been fortunate to become one of the fastest growing communities on the east coast. The first show of the year in New York was one of the best we’ve ever attended.”

Jerry Helms, Director of Sales & Marketing
Brunswick Forest, Wilmington, NC

 
A walk around the expo:

By |January 13th, 2015|Uncategorized|0 Comments

Discovery Tours Go Digital!

This Fall we are putting your Discovery Tours tab back on your listing on ideal-LIVING.com.
As an exhibitor using multiple media platforms, your tour offer will be among the first posted. This means that in addition to clicking through to your site, users may also click on a link that will display your offer. We will send a link to this offer for all exhibitors, to attendees, post expo encouraging them to make a reservation. Prospects will enter the dates when they plan to travel and “submit” this for you to confirm. It will be sent to the same place where your email leads are delivered, as an email. This should be the same offer you use at expos (you will be able to adjust pricing).

Thank you for your business and we look forward to seeing you soon at the expo.

Dave Robertson
ideal-LIVING

By |August 21st, 2014|Products & Tools, Uncategorized|0 Comments

Google’$ New Move & How it Affects You…

Google Changes Raise Questions…
Ideal-LIVING Provides Answers

With Google changing free access to SEO Keyword information, it raises questions about how to effectively project and generate organic content development.

Google move$ entirely to secure searches and raises questions about how to get keyword Data.
This change affects Organic SEO searches on Google exclusively. Yahoo, BING and others still do not do this.

Some people think Google is trying to push more companies into buying adwords by withholding information. Others say Google wants to appear as if they are guarding people’s privacy in the wake of the whole NSA spying scandal, but that is only an educated guess based on the timing of when the change happened.

This change makes it harder to determine which search words people are using to get to the site. At ideal-LIVING, we have a workaround that lets us know what pages they first went to, and that will give us an idea of what they were searching on. For example, a page called “ten-top-apps-for-iphones” would indicate they were searching on almost that exact same phrase. The information is out there, it’s just harder to find.

It’s not so simple to generate traffic anymore, because if you don’t know how to look for your results, you are pretty much flying blind.

 

We already have implemented a plan here at ideal-LIVING.com, and are creating a longer, more detailed plan to be implemented through the rest of the year.

This will include a check list for any new content posted so we can be as effective as possible at measuring our results, boosting SEO, and keyword ranking.

Ideal-LIVING provides digital marketing services through its suite of tools designed to reach affluent, mature buyers.

Call 800-736-0321
*Goodbye, Keyword Data: Google Moves Entirely to Secure Search […]

By |October 15th, 2013|Uncategorized|0 Comments

25,674 Buyers On The Move

Ideal-LIVING recently matched our records against the USPS “National Change of Address” data in order to determine who in our database has moved over the past 18 months.  What we found was staggering.
Almost 26,000 prospects out of ideal-LIVING’s 200,000+ leads database had relocated, and the majority of these buyers were headed to a warmer destination (or at least out-of-state). These numbers clearly show that ideal-LIVING has the ability to locate motivated people who are ready to move, even during the past recession.

The good news… Out of the almost 26,000 that moved approximately 1,000 attended an Ideal-LIVING Expo.

The even better news… You can reach more of these buyers through the ideal-LIVING magazine and ideal-LIVING.com. Many of our subscribers reside outside of Expo markets or can’t make it to an Expo due to other circumstances.

This large percentage of buyers is exposed to communities and builders online through ideal-LIVING.com, as well as through ideal-LIVING Magazine with a subscriber mailing of more than 80,000 quarterly, monthly e-mail updates, and our native media marketing program.

Now is time to position your community in front of the next wave of buyers. Reach ideal-LIVING’s buyers on the move.

Read the Wall Street Journal Article here:

[quote align=”Left” color=”#999999″]
Older Americans on the Move
Interstate Migration Picks Up, but the Not Among the Younger Demographic
By NEIL SHAH & CONOR DOUGHERTY

Americans are moving again—but it’s middle-age and older people, not 20-somethings, who are increasingly striking out for greener pastures.

More than 7 million Americans moved between states in 2012, the highest number of long-distance moves in four years, according to new data from the Census Bureau’s American Community Survey, its most comprehensive snapshot of U.S. demographic trends. The figure is above a low point of 6.7 million in 2010 but […]

By |September 27th, 2013|Uncategorized|0 Comments